Business Operations at BMW - Essay Example This research will begin with the statement that every other accolade that is used to describe a successful company can be used to describe Bayerische Motoren Werke AG, commonly referred to as BMW AG or simply BMW. This is because since 1916 that the company was established as a car, motorcycle and vehicle engine manufacturer, the company has not looked back in terms of growth and expansion. Headquartered in Germany, BMW specializes in several divisions of production, including Mini, BMW Motorsport, BMW I, and BMW Motorrad. Interestingly, BMW is not the kind of company that can be said to be operating in a monopoly market where competition is relatively absent. This is because the company operates in the automobile industry where there continues to be tough and stiff opposition from several other successful carmakers. Within Germany where the company is parented and the larger global market, there is very stiff opposition that the company faces by the day.
iness Operations at BMW Essay Example | Topics and Well Written Essays - 5000 words - 2