Factors for Wide Area Computer Network AWI International Education Group Task 1/A Wellington Napier and Christchurch: 3) Auckland Tauranga Task 1/B    Wellington Christchurch Napier Auckland Tauranga Local IP range 192.168.10.0 /24 192.168.8.0 /24 192.169.19.0 /24 192.168.11.0 /24 192.168.14.0 /24 Internet IP 122.11.80.13 122.11.80.14 122.11.80.16 122.13.58.4 122.11.80.18 DMZ IP range 10.51.0.0 10.51.0.

This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it is just right that Tesco’s strategy on change examined. In analyzing how Tesco is competitive, the study also utilized the SWOT analysis and Porter’s five forces for the industry attractiveness. The study arrived to the conclusion that customer relationship management system help organizations improve the profitability of their interactions with current and potential customers while at the same time making those interactions safer and friendlier through individualization and personalization.

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